3 Legitimate Reasons For Getting An Immediate Product Refund

Therefore today that your finally decided to purchase that product and can not wait to try it out, you need to know that this is anything but what you expected. Don't worry about it, you still have a chance to get your money back with the following tips for obtaining a product refund instantly.

1. False advertizement

"Get 10k hits to your internet site in 24 hours". Such seductive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by stating in the fine print that these results can not be guaranteed. So always watch such statement and if you do not believe what is advertised in a search for product reviews using your favorite search engine

2. Product out-of-date

Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and running, it even exposed the latest date pointing the end of a special advancement. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.

3. Usability

Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that perfecly describe how to use them and sometimes even video tutorials that make the product handling even easier. If you've read and watched all tutorials and still cannot manage to use the product, then state this to the creator and you should get that refund.

If you've reached the product creator and still were not able to get a refund despite some legitimate and acceptable reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).

It is always suggested to clearly state the cause for your product refund and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a customer but still can benefit from your experience and will most of the time happily give you the refund.

Whatever you do, please be honest.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate two or even more refunds, but after that you may not be able to purchase anything again by certaincompany.

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Customer Loyalty, a CRM Strategy

It is only natural that the CRM-strategy is reflected in the company's vision and overall business strategy and hence affects every part of the company. A CRM-strategy should at least include:

· Customer strategy


· Relationship strategy


· Customer-minded strategies

Customer Strategy

A customer strategy aims at finding out which customers the company would like to have and how to get them. It defines what the company knows about its customers and what it would like to know. An important aspect here is, as mentioned, the loyalty and profitability of the customers, which leads to an estimate of the customer lifetime value. The customer lifetime value gives the company a new and improved aspect from which it can segment its customers and hence which to pay most attention to - in accordance with whom they profit the most from. The CRM category at www.frejaweb.net will provide you with links to customer lifetime value calculators.

The customer strategy should also find ways to discover, which elements create loyalty for the individual customer. More concrete, the customer strategy should clarify exactly how less profitable a customer should be before he becomes uninteresting for the company and when a customer is loyal to the company.

Customers can either be seen as a terrorist, risky, moveable or as an ambassador. The terrorist will at any time spread a bad reputation of the company, the risk customer is about to change to a competitor, the moveable customer will switch supplier if he receives a better offer and the ambassadors will recommend you to others. New customers will typically enter the loyalty ladder at the risk stage. Naturally, it is preferable to have as many ambassadors as possible and surveys also show that a very satisfied customer also is the most profitable. This means, the customer strategy should provide management with a tool to segment the customers based on their lifetime value. In this way they can pay the most attention to the most profitable customers.

Relationship strategy

Based on the customer strategy, a relationship strategy concerning how to develop the relationship with existing customers and finding new loyal and profitable ones should be made. It determines how, where and when the individual customer is contacted. The relationship strategy also aims at defining how the relationship with the customers creates value for the customers, which elements does the customers appreciate the most and how are these different from the competitors. These questions lead to a strategy for how to approach the different customers.

Customer-minded strategy

Companies implementing a CRM strategy should develop strategies for how the company becomes customer minded. These strategies ensure that the entire company work towards the common goal of becoming customer minded, i.e. the processes, employees, management and IT are focused on providing added value to the customers. It is e.g. necessary that information about customers is not only available but also used. This involves making the information easy to use and assessable as well as to understand how this creates value for the customer. This will be further discussed later in the project.

However, the first objective is to decide which information about the customer is needed, and examine what is already known. This reflects back onto the purpose of the CRM-strategy, to develop strategies for which customers to approach and how to do it, and then use the existing relationships to create a cross- and up sale.

Rasmus Nielsen has specialised in CRM for several years and been consulting to various companies in Denmark and Australia on the topic. Rasmus also holds a M.Sc. International Business Economics

For more info, please visit http://www.frejaweb.net

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